Purposive Communication is about writing, speaking, and presenting to
different audiences and for various purposes. (CMO 20 s 2013)
Purposive Communication is a three-unit course that develops students'
communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a
local or global context. It equips students with tools for critical evaluation
of a variety of texts and focuses on the power of language and the impact of
images to emphasize the importance of conveying messages responsibly. The
knowledge, skills, and insights that students gain from this course may be used
in their other academic endeavors, their chosen disciplines, and their future
careers as they compose and produce relevant oral, written, audio-visual and/or
web-based output for various purposes.